## Laifen Goes Collaborative

Laifen (徕芬), the Chinese consumer electronics brand known for its high-speed hair dryers, has launched the SE 2 Wiggle collaboration edition. The special edition is priced at just ¥424.15 (approximately $59 USD) after government subsidies.

### What's in the Box

Beyond the hair dryer itself, the Wiggle edition includes custom hair ties, decorative accessories, a limited-edition paint job, and a collector's gift box.

### Performance Specs

- **Motor Speed**: Up to 108,000 RPM
- **Max Airflow**: 21.5 m/s (30% faster than the previous generation)
- **Temperature Control**: 80 automatic adjustments per second
- **Noise Level**: Max 59 dB
- **Ions**: 200 million negative ions for anti-frizz

### Smart Features

One standout feature is the **Children's Mode**, with two temperature settings: 38°C at level 1 and 48°C at level 2, making it safer for family use. The dryer also offers 2 fan speeds and 6 temperature settings.

### Global Context

Laifen has been aggressively expanding overseas, with its products available on Amazon and Best Buy in the U.S. The original SE 2 retails for around $79-99 on Amazon, making the Wiggle edition's ¥424 price point (around $59) particularly competitive for the Chinese domestic market.

This launch shows how Chinese consumer electronics brands are moving beyond just "good enough" to offering genuinely innovative features at compelling price points — a trend that global consumers are starting to notice.

Laifen's SE 2 Wiggle collaboration edition hair dryer launches at just ¥424 (≈$59), featuring a 108,000 RPM motor, smart temperature control, and a dedicated children's mode.

Laifen Launches SE 2 Wiggle Edition Hair Dryer: Chinese Brand's Latest Consumer Tech Hit

## vivo Enters the Gimbal Camera Arena

According to a report from Leiphone (雷锋网), vivo is developing its first handheld gimbal camera, tentatively named "vivo Pocket", set for release in Q4 2026. Mass production is expected to start in October, with a launch window of November to December.

### Key Details

- **Sensor**: 1/1.1-inch image sensor
- **Production Target**: ~1 million units initially
- **Launch Timeline**: Q4 2026 (October mass production, Nov-Dec launch)
- **Market Positioning**: Direct competitor to DJI's handheld gimbal cameras

### The Chinese Gimbal Camera Race

vivo is far from alone. According to the report:

- **OPPO**: Has started its gimbal camera project (codenamed "Fuyao"), also targeting Q4 2026
- **Huawei, Xiaomi, Honor**: All have formed project teams, eyeing 2027 launches depending on market reception

Industry sources suggest vivo originally planned a Q3 2026 launch but pushed it back to Q4 to observe competitor products first.

### Market Context

The handheld smart camera market is currently dominated by DJI with a 62% share (~10.4 million units in 2025), followed by Insta360 at 12% (~3.4 million), and GoPro at 8%. The entry of multiple Chinese smartphone giants signals growing confidence in this category.

### Why It Matters

This move represents Chinese smartphone makers' strategy to diversify beyond saturated phone markets into adjacent consumer electronics categories — a trend that could reshape the global action camera and vlogging equipment landscape.

vivo is preparing its first handheld gimbal camera for Q4 2026, with an initial production target of 1 million units. OPPO, Huawei, Xiaomi, and Honor are all reportedly working on competing products.

#consumer electronics

Laifen Launches SE 2 Wiggle Edition Hair Dryer: Chinese Brand's Latest Consumer Tech Hit

vivo Pocket Gimbal Camera Rumored for Q4 Launch as Chinese Smartphone Giants Rush to Enter Market