## DJI Pocket 3 at All-Time Low During 618 Festival

The DJI Osmo Pocket 3 has dropped to a record low of 2199 yuan ($305) during the 618 shopping festival, down from its original 3499 yuan. The Pocket 4 has also launched at 2999 yuan ($416).

### Price Comparison

- Original price: 3499 yuan ($485)
- 618 price: 2299 yuan ($319)
- Flash sale: 2199 yuan ($305)

### Pocket 3 vs Pocket 4

The Pocket 3 features a 1-inch stacked CMOS sensor, 4K@120FPS, and a built-in 3-axis gimbal. The newly launched Pocket 4 continues the evolution at a higher price point.

### Why This Matters

At 2199 yuan, the Pocket 3 offers incredible value. This price drop signals intensifying competition in the handheld camera market as Chinese phone makers like vivo and OPPO prepare to enter.

DJI Osmo Pocket 3 hits a new low of 2199 yuan (about $305) during 618 shopping festival, down from original 3499 yuan, as the newly released Pocket 4 starts at 2999 yuan.

DJI Osmo Pocket 3 Drops to Record Low of 2199 Yuan as Pocket 4 Launches at 2999 Yuan

## vivo Enters the Gimbal Camera Arena

According to a report from Leiphone (雷锋网), vivo is developing its first handheld gimbal camera, tentatively named "vivo Pocket", set for release in Q4 2026. Mass production is expected to start in October, with a launch window of November to December.

### Key Details

- **Sensor**: 1/1.1-inch image sensor
- **Production Target**: ~1 million units initially
- **Launch Timeline**: Q4 2026 (October mass production, Nov-Dec launch)
- **Market Positioning**: Direct competitor to DJI's handheld gimbal cameras

### The Chinese Gimbal Camera Race

vivo is far from alone. According to the report:

- **OPPO**: Has started its gimbal camera project (codenamed "Fuyao"), also targeting Q4 2026
- **Huawei, Xiaomi, Honor**: All have formed project teams, eyeing 2027 launches depending on market reception

Industry sources suggest vivo originally planned a Q3 2026 launch but pushed it back to Q4 to observe competitor products first.

### Market Context

The handheld smart camera market is currently dominated by DJI with a 62% share (~10.4 million units in 2025), followed by Insta360 at 12% (~3.4 million), and GoPro at 8%. The entry of multiple Chinese smartphone giants signals growing confidence in this category.

### Why It Matters

This move represents Chinese smartphone makers' strategy to diversify beyond saturated phone markets into adjacent consumer electronics categories — a trend that could reshape the global action camera and vlogging equipment landscape.

vivo is preparing its first handheld gimbal camera for Q4 2026, with an initial production target of 1 million units. OPPO, Huawei, Xiaomi, and Honor are all reportedly working on competing products.

#dji

DJI Osmo Pocket 3 Drops to Record Low of 2199 Yuan as Pocket 4 Launches at 2999 Yuan

vivo Pocket Gimbal Camera Rumored for Q4 Launch as Chinese Smartphone Giants Rush to Enter Market